Ramazzotti

Fresco? Men can do it.

Brand Campaign
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Who determines that a delicious, refreshing aperitif is only for women? We certainly don't. The new Ramazzotti summer campaign was even casted in a more masculine style so that the ladies out there don't think the new Aperitivo Fresco belongs to them exclusively. Deal with it (this text was written by a man for reasons of equal enjoyment).
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