PAYBACK

30 million customers. 1 message.

Brand Campaign
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Germans are collectors. From stamps to cars. But what if you could not only have fun collecting, but also benefit financially? To celebrate the 30 millionth PAYBACK customer, we have called out to bring meaning back to collecting and to classic collections that had lost their meaning and only wanted to die thanks to PAYBACK. This has not only convinced existing, but even new customers.
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