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We know that good employer branding only needs one focus: the employee. They are the focus of our communication. That's why we turn employer branding into employee branding.
We believe employer branding deserves the same level of excitement as consumer branding. That's why we erase those glossy videos of smiling people petting the office dog from people's minds before they're even shot. Because we want to help create a culture that's so good, you don't even need to stage it.
With real promises, real stories, real benefits, real experiences that show what it really means to work at your company. We create employer branding that not only looks good, but feels good. With strategic depth, creative ideas and real impact - from internal roll-out to external roll-out. And always with a desire.
Employer branding is not buzzword bingo with “dynamic”, ‘innovative’ and “flat hierarchies”. No employee-in-a-fruit-basket selfie strategy. No free-coffee-and-that's-it approach. No one-size-fits-all concept.
We don't start with ready-made solutions, but with the right questions: What makes your employer brand special? What do you offer - and who are you actually looking for with these benefits? And above all: How do you create a story that you can feel?
Our strategy combines precise research, analysis and recommendations with creativity. The result is an EVP that has really earned its name and not only looks good on PowerPoint charts, but also inspires people in their working lives. From the subsequent internal roll-out to the external roll-out, it's usually just a few meetings, a few satisfied nodding heads and the final email from you: "Ok, approved. Here we go.
"Sounds like a lot? Don't worry, we'll support you from strategy to implementation. Because employer branding is not a project that is ticked off at some point - it is a process that lives, grows and continues with you.
We have a lot planned to inspire you, your employer brand and your new employees. Fancy a deep dive? Then grab a coffee, loosen up your favorite scroll finger and have fun on the lvl yee employer branding blog.
In employer branding, it is important to create an employer brand that not only shines with fancy career videos of high-fives at the football table, but also proves itself in real everyday working life. And this is exactly where we come in.
As a specialized employer branding agency, we have the know-how and experience to design and communicate employer branding strategies authentically and effectively.
We develop campaigns that don't sound like advertising. We develop campaigns that are genuine. That not only generate attention, but also work. And above all: that start with the people who live your employer brand every day. Because employer branding only becomes authentic when your existing employees feel and support the company's values. From the inside out.
The Employer Value Proposition shows why it is worth working for your company and makes the difference in the competition for talent. In short: the EVP is what makes your company unique as an employer – and what inspires your employees in the long term.
But how do you create a strong EVP? We dive deep into your company – with employee interviews, interactive workshops and data-based analyses. We listen carefully to what motivates your team, what makes you special and where there is still potential.
We avoid empty phrases and focus on real values. Your company's EVP must not only sound good, it must also be lived - in the culture, in everyday working life and in all communication.
Whether we're sharpening up what already exists or developing a completely new positioning - we make sure that your employer brand is not only heard, but also felt.
Strong internal employer branding not only creates identification and employee loyalty, but also ensures that the messages are not empty promises – but lived reality.
The following therefore applies: first anchor internally, then radiate outwards. Employees should be involved right from the start - through workshops on EVP, employee surveys or as faces in campaigns. Employer branding is not a concept that has to be “sold”. It grows with the culture, the values and the real experience in everyday working life.
Even before the first campaign goes live, we ensure that internal communication with existing employees is a success. Whether through events, intranet posts, posters or – and this is particularly important here – appreciation campaigns. Because if your team stands behind the brand, it also looks credible to the outside world.
The best employer brand is useless if nobody sees it. But simply being loud is not enough – it's about reaching the right talent in the right place at the right time.
Every employer branding strategy needs a customized external roll-out. That's why we don't rely on standard solutions, but develop tailor-made messages, individual and customized content for each channel. LinkedIn requires a different tonality than Instagram, storytelling formats work on TikTok, while authentic employee voices count on the career website.
So instead of generic “We're looking for reinforcements” posts, we develop campaigns with humorous insights for social media, paired with in-depth employer stories on the careers website. The visual look? Real insights and purposefully designed visuals that reflect the corporate culture.
A strong external presence starts with clear positioning and a consistent look & feel. Corporate design, tonality and imagery must be to the point so that the employer brand appears consistent everywhere – from job advertisements to recruiting videos and interactive campaigns.
Our concepts don't just stand out – they stick. We analyze, test, optimize and ensure that your employer branding is not only seen, but really experienced.
Without a strategy, employer branding is like a job interview without questions – unstructured, arbitrary and unconvincing. A strong employer brand is not created by chance, but through a clear plan. That's why we work with you to define your target groups, develop the right messages and determine the best channels to reach them.
Our approach? Data-driven and practical. We analyze which measures really work – from time to hire, time to fill and application photos to long-term employee retention. But numbers alone do not bring talent. That's why we combine KPI analyses with creative, tailor-made strategies that make your employer brand authentic and sustainable.
We rely on a sophisticated mix of performance marketing, storytelling and internal activation. For example, we can focus on targeted employee testimonials and career development opportunities to create an employer branding strategy that not only generates attention, but also has a long-term effect.
The career website is your company's digital flagship – the central place where potential applicants decide whether to take the next step or move on. But just creating a job board is often not enough. It's all about storytelling, usability and the perfect mix of information and emotion.
That's why we develop career sites that not only function smoothly, but also appeal to specific target groups. What information does your target group really need? How do we structure content so that it can be found quickly? Which interactive elements or videos can increase interest? A good careers site works like a well-designed store: Clearly signposted, easy to find and without long queues. If you search, you will find – be it information on benefits, insights into the team or the direct “Apply now” button. Because if the application process takes longer than deciding on a Netflix series marathon, talent will jump ship.
From technical implementation to optimized UX and SEO - we make sure that your company's career website not only looks good, but also performs well. So that a short visit turns into a job interview, a job and a valuable member of your company.
We love images and videos that touch people. However, this is not only useful in an emotional way, but also for your employer brand. If we manage to arouse emotions, applicants get a real insight into the company. Because potential applicants don't want to see stock photos, they want to see Marc (28), who has been with the company for 8 years, has gone from junior to CD and plays table tennis with his colleagues after work – real people, real teams and real stories from everyday working life.
A recruiting video can do just that: it makes the corporate culture visible, introduces your team and conveys the values of your employer brand. But employer branding is not just about elaborate glossy productions. Behind-the-scenes clips, corporate social influencers, authentic social media formats and recruiting content also help to paint a credible picture.
We work with you to find the perfect mix of employer branding video, employee photos and social media storytelling – so that your employer brand is not just told, but experienced. And best of all: with us, you get everything from a single source.
Employer branding is more than just a recruiting campaign – it’s the foundation for a strong, loyal workforce. When employees identify with a company’s culture and values, they not only stay longer but also contribute with greater passion. A healthy work environment ensures that people don’t just “go to work” – they want to be part of something bigger. And these are the very people who don’t just sustain your company but actively drive it forward. Happiness is contagious – and satisfied employees are the best brand ambassadors a company could ask for.
Employer branding goes beyond recruiting – it strengthens the entire corporate image. A company perceived as an attractive employer doesn’t just attract talent but also earns the trust of customers, business partners, and investors. A strong employer brand signals that the company invests in its people and fosters a culture where employees feel valued and can grow.
This credibility directly enhances the overall brand: A company that delivers internally on what it promises externally builds a long-term positive reputation – both as an employer and as a business.
In a market where talent is highly sought after, employer branding makes the difference between “We’re still looking” and “We’re hiring.” A strong employer brand means: more applications, better talent, and less hiring stress. But the real advantage unfolds over time – when your HR team can focus not just on filling vacancies but on developing and retaining employees long-term.
Because the best people don’t just take any job – they choose an employer that truly fits. Those who position themselves clearly don’t just remain visible; they become the first choice.
Successful employer branding is evident where it truly matters: in everyday interactions, in company culture, and in the people who consciously choose your company. A strong employer brand doesn’t exist on paper – it’s lived in practice. And that’s exactly where we come in.
With the right strategy, creative concepts, and a clear positioning, we ensure your company stands out as an employer – attracting the right talent and maintaining engagement beyond the first interaction. Because employer branding isn’t about polished façades; it’s about authentic identity. So Let’s create employer branding that not only looks good but has a lasting impact.