"This attitude was and still is the right one. But we almost did the right thing wrong" laughs Robin Eales in between. "Because the goal of being better by being different also highlighted dangers that - in combination with the pandemic - almost cost us our heads.
A radical pricing system without hourly rates or time tracking, for example. And bang, ALDI was gone again. Or being too quiet in the self-promoting advertising industry. You can be quiet when you're retired. The short version: we've learnt a few things to ensure we enter the current anniversary year happy and on the road to success."
The two founders are certain that they will have to "roll up their sleeves and show courage" in order to remain effective in the next 10years. That's why the Munich-based company has been preparing for the new rules of the industry for a long time. Whether with the agency's own in-house production lvl Wrap, the already award-winning employer branding unit lvl yee! or with completely new job positions based on the AI revolution - the next few years are likely to be louder rather than quieter. Just like the 10th anniversary celebration, for which the entire cult steamer Alte Utting was boarded.